Digital Ads for fashion brands
Fashion advertising starts well before the media buy. It starts with the collection buy, the depth of stock behind a campaign image, the bestsellers and the pieces chosen to introduce the brand. A beautiful shoot gives us material. Understanding the business tells us how to use it.
The finesse is in bringing those decisions together. Giving the platforms enough creative variety to work with, while keeping a recognisable brand running through it. Knowing when a strong performer deserves more investment, and when stock, margin or the wider collection calls for a different approach.
Through COBI, I bring more than a decade of fashion and lifestyle e-commerce experience to independent brands in Belgium and internationally, connecting paid advertising with creative strategy, inventory and profitable growth.
DIGITAL advertising for fashion
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Meta advertising sits within the wider business. I manage campaigns with MER, your P&L and unit economics in view, aligning spend with margins, inventory and room to scale. Creative strategy gives Andromeda the variety it needs, drawing on campaign shoots, product stories and proven performers while keeping a clear brand identity throughout.
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Search and Shopping campaigns informed by what people want and what makes sense to sell. I manage product feeds, search terms and spend with attention to bestsellers, inventory and margins. Platform ROAS sits alongside MER and unit economics to understand what advertising contributes to profitability.
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A collection takes on a different life on each platform. On Pinterest, I build campaigns around how people search, save and plan. On TikTok, the creative needs movement, personality and a less polished perspective. I shape and manage advertising for each, keeping your brand consistent and investment grounded in commercial results.
Temple of the Sun
Cleopatra’s Bling
Kensho Heirlooms