Marketing for

jewellery

Jewellery is more than a purchase. It is chosen, gifted, remembered. It marks time and creates meaning. Marketing in this space is about more than driving clicks. It is about building desire and connection so that a piece feels inevitable in someone’s life.

I have spent years working with jewellery brands and know how the industry moves. The images that inspire. The headlines that editors want. The way customers linger before they decide. With this insight, I create strategies that bring results while keeping the magic intact.

Paid Media and Advertising

Advertising for jewellery requires precision. Campaigns across Facebook, Instagram, TikTok, Pinterest, and Google are managed with a data-first approach, balancing audience targeting, budget allocation, and performance analysis. Every decision is made to increase return on ad spend and attract the right customers at the right time.

SEO for Jewellery

Shoppers search with intent. They look for engagement rings, gold hoops, and everyday chains. SEO helps them find you at that exact moment. I create strategies that optimise product pages and content so your jewellery appears when people are ready to discover and buy.

Email and Automation

Customers return when they feel part of the journey. I build campaigns and flows that deepen this relationship. From welcoming new subscribers to rewarding loyal clients, each touchpoint feels curated, thoughtful, and aligned with your brand.

Images are courtesy of Temple of the Sun, Cleopatra’s Bling and Kehnso Heirlooms.

Brands I’ve worked with

  • Cleopatras Bling

    Cleopatra's Bling

  • Temple of the Sun

  • Kensho Heirlooms

    Kensho Heirlooms